Brand Guidelines and Display Requirements

We're pleased to offer our partners the use of our content and branding to showcase property ratings, reviews, and awards from the world's largest travel site.

To ensure proper attribution of the Tripadvisor brand and use of Tripadvisor content, follow all guidelines in our Logo & Guidelines page (https://tripadvisor.mediaroom.com/logo-guidelines) as well as our Brand Guidelines for Partners

Ratings and reviews

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Always use the bubble ratings that are provided in the API response or Feed . Do not use your own rating icons.

For an individual business or property

• When displaying an aggregate Tripadvisor bubble rating, be sure to include the Ollie logo to the left of the bubble rating
• The Ollie logo should be at least 20 pixels in height
• Bubble ratings graphic should be at least 55 pixels wide
• Bubble ratings should be standard Tripadvisor Moss #00AA6C (or #84E9BD in dark mode)
• Bubble ratings should have white as a background - the page background should not show through
• Ensure information is left-aligned

✅ Content is left-aligned ✅ Aggregate bubble rating is displayed with Ollie logo ✅ Bubble ratings are placed on white background

For a single traveler’s individual rating

• Use the bubble ratings alone without the Ollie logo

• You may only quote from a rave review – a review accompanied by a 5-bubble rating – if the overall property rating is at least a 4 out of 5 and you MUST include the date of the quoted review

• Content from traveler reviews must appear within quotation marks It must be clear that the quoted review was from a traveler on Tripadvisor. Please accompany quotes with phrases like “A Tripadvisor traveler review” or “Reviewed by a Tripadvisor traveler”

  • You may use a traveler’s Tripadvisor member name as long as Tripadvisor is acknowledged, e.g. “Tripadvisor traveler ”
  • If review content is accompanied by a photo, the photo must be directly related to the review bubble ratings should be standard Tripadvisor Moss #00AA6C (or #84E9BD in dark mode)
  • Ensure information is left-aligned
  
  

  

  

✅ Content is left-aligned ✅ It is clear that the reviews came from Tripadvisor traveler ✅ Bubble ratings are placed on white background

Ranking

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When referencing a property’s popularity ranking on Tripadvisor, you MUST cite the specific month and year for that reference.

• The Tripadvisor popularity index ranks individual listings based largely on the quality, quantity, and freshness of traveler reviews, and is subject to change without notice.
• You must cite the specific month and year for the ranking reference. Example: If you want to claim a property that is the “#1 Hotel in New York City,” you must include the phrase “according to Tripadvisor travelers as of March 2020.”

Notice and takedown guidelines

Copyright Complaint Policy If you receive a copyright notice regarding content on your website that was served via Tripadvisor’s API, please expeditiously send the notice as you received it to [email protected].

Tripadvisor’s full Copyright Complaint Policy can be found here .